The importance of local search and having a strong local presence

April 5, 2017

Local searches on mobile and PC devices are on the rise. Almost half of all Google searches are local. What does this mean for business owners? Practically any business can (and definitely should) take advantage of local SEO’s benefits. Not effectively marketing your business online and boosting your local presence can cost you potential customers to competitors. In the current digital age, online marketing is extremely important for business of all kinds. Millions of customers use local search on a daily basis to find the best local businesses in their areas. Many of these users do not have a specific business name in mind when they start searching for a local business, product or service by keyword. The businesses they end up finding and using will be the ones who had incorporated effective local SEO strategies to promote their online presence. In order to increase online visibility, a combination of local SEO practices must be used. These include getting higher rankings on top search engines such as Google, Yahoo and Bing listing on business directories, effectively managing Google My Business pages, generating favourable online reviews, and more. By focusing more on these strategies, companies can grow their business while increasing sales and revenues. Virtuo has the tools and strategies to help local businesses find the top local result. We have worked with hundreds of small and large businesses with single or multiple locations with staggering results. Call us for the in person demonstration of how our Local Optimization can help your business “get found”